Client: Ask Izzy Product: askizzy.org.a is a free online directory for homeless and near homeless Australians that use location-based services to identify nearby resources Media: Print Target Audience: Primary audience: Readers of News Corp publi
Client: Banana Boat Product: Banana Boat SPF 50+ Sunscreen Media: Poster/Outdoor Target Audience: Outdoorsy people SMP: Spend more time in the sun Decals that have the appearance of people who have had their physical form scorched away by the
Client: McDonald’s   Product: Create Your Taste   Media: Integrated (three different media or more, linked with a core idea)    Target Audience: Gourmet burger lovers.    Many gourmet burger lovers see their burgers a
Client: Duracell Product: Duracell Quantum Batteries Media: Promo/Experiential Target Audience: Anyone who uses batteries SMP: Duracell Quantum batteries last longer than any other battery What are two things everyone wants to last longer? B
Client: Tefal Product: Non-stick pans.  Media: RADIO (1 x 30 sec spot is great, 3 is awesome)  Target Audience: Anyone who cooks.  Single-minded proposition: Nothing sticks.   What is something you never want to stick around? An
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