SWINBURNE EDGE

Swinburne Professional recently underwent a rebrand, with Swinburne Professional upgrading to Swinburne Edge. Swinburne Edge still focused on providing short courses for businesses and working professionals but with some key differences. The tone and brand guidelines had changed, resulting in a complete overhaul of the online presence and website. From the main page to its services and subpages, I was tasked with writing a new Swinburne Edge website as well as developing digital advertising/social media campaigns for its launch.

https://www.swinburne.edu.au/swinburne-edge/

Digital Advertising

Social media and digital advertising campaigns used in the launch of Swinburne Edge.

Cut to your future

Showing potential Edge students the benefits of Edge courses, giving them the tools they need to secure desired positions and progress their careers faster. Removing the “future” from their job description. The executions were spread across both animated and static used across both Swinburne Edge and main Swinburne social media accounts.

Achieve Your New Possible_Now

A tagline and accompanying copy that embodies the new Swinburne Edge.

Swinburne Edge Website