Swintopia is an online virtual world of Swinburne’s campuses. It offers potential students the opportunity to explore their future campus, read about facilities, meet virtual avatars of important Swinburne figures, such as professors, and obtain all the information they need to apply online.
The following are digital advertisements used to promote Swintopia to future students, giving them a glimpse into the characters they can meet and potential prizes on offer inside Swintopia.
Each variation had to follow strict parameters on word count, frames, and messaging.
TVC scripts as part of a creative bid for SleepMaker Mattresses, written by me for The 8 Agency in Melbourne.
Brief in a nutshell: 30" TVC "Something memorable to break the mould and be uniquely SleepMaker." While avoiding talking about innovation
and technology of the mattress as that is seen as a consumer turnoff. Instead, focus on the real-world benefits that a Sleepmaker Mattress provides.
The tone should be fun, genuine, and Australian. The mattress for everyday Australians. Appealing to a broad mass market ages 25-60.
Here are 4 of the scripts that I wrote as part of the Sleepmaker bid by The 8 Agency.
Thrifty and Dollar are car and vehicle hire companies (part of the Hertz group) that offer vehicle hire options across Australia and New Zealand (as well as internationally).
I was tasked with creating SEO copy for over 170 locations across Australia and New Zealand, selling the benefits of both hiring with Thrifty and Dollar and what the consumer could experience with their car hire.
Along with these SEO web pages, I wrote a series of blogs that were broader in scope and location.
The locations spanned every state, territory, major city, tourist hub and waypoint in Australia and New Zealand. From major attractions such as Melbourne and Wellington to smaller regional towns such as Bunbury, Western Australia.
The primary client was Thrifty, with every location on their website for Australia and New Zealand (as of the time of writing this) authored by me, along with the majority of the blogs.
Website links
https://www.thrifty.com.au/blog
https://www.thrifty.com.au/locations
https://www.thrifty.co.nz/blog
https://www.thrifty.co.nz/locations
https://www.dollarcarrental.co.nz/blog
https://www.dollarcarrental.com.au/blog
Hopperbox is an Australian Moving company, designed to provide everything you need for a move, shipped right to your door. I wrote and developed the copy for the website, establishing the tone of voice (as Hopperbox is a new company) and wrote all copy, including the About Us, Homepage, and every product name and description.
Working with Racket Agency on a digital campaign for ‘Hilbilby Fire Tonic’. An all-natural probiotic health drink. My work consisted of a blog centred around ‘World Digestive Health Day’ and integrated social posts. This was part of a larger digital campaign.
Link to blog on website: https://www.hilbilby.com.au/blogs/news/for-the-greater-gut
Some Print ad layouts done in my free time.
The visual does not need much explanation the tagline gives the viewer everything they need.
A submission for D&AD New Bloods. Yula is a natural energy drink with no sugar. My submission takes the idea of redefining energy and provides new definitions, literally.
